Domino fun

Role: Creative Direction & Art Direction | Company: Kurio | Client: Fazer | Year: 2024

A New FunTASTIC Biscuit Breaking all dimensions

Classic Domino has transformed into something new and exciting, something that grabs the attention of young people. Thus, Domino Fun was born.

With new, exciting product launch, the objective was to stand out from the crowd, be brave, and explore new horizons, just like the new biscuit. So, we created our campaign around Dominoverse, an epic portal that transforms our biscuits into new delicious variations while adventuring through funtastic dimensions created together with artificial intelligence.

CGI content that stands out

On social media, we continued to elevate Domino Fun cookies to a whole new level—this time in our own reality. Short but trendy CGI clips, supported by comedic influencer content, showcased biscuits spotted all around the city, grabbing people’s attention. Many users praised Domino’s playful launch and authentic approach.