DOMINO CRUNCHY

Role: Creative Direction & Art Direction

Company: SAMY Nordics

Client: Fazer

Year: 2026

BACKGROUND

Year after year, Domino solidifies its legacy as a symbol of togetherness. Turning ordinary moments into meaningful celebrations in our consumers' everyday lives. The new Domino Crunchy biscuits are best enjoyed with a bestie.

APPROACH

We invited real consumers to share their own friendship stories for a chance to win a delicious tasting experience of the new Domino Crunchy biscuits as well as being a part of our social media videos. Submissions were collected via My Fazer loyalty program.

As the best friends blind-tasted two different flavors, they also opened up about the Domino effect behind their friendship – sparking genuine conversations about togetherness. The deliciousness of the biscuit and the crunchy sound effect was highlighted in all of the materials.