STOCKMANN

Role: Concept Design & Creative Direction | Company: Kurio | Client: Stockmann | Year: 2022

NEW ERA ON TIKTOK

Stockmann, the most iconic department store in Finland, embarked on a mission to make a stylistic impact on TikTok. A company renowned for its top-notch third-party brands and rich history embedded in the streetscape of Finland's major cities, Stockmann aimed not only to sustain high-quality fashion content on a new platform but also to connect with younger audiences. The objective was to allure consumers from the younger generation, enticing them to explore and engage with the stores.

STYLE TIPS & STREET STYLES

As a result, two distinct ten-part video series were produced: Style Tips, delving into the season's most captivating wardrobes, accessories, brands, and outfits through creative transitions, and Helsinki Street Styles, featuring street interviews with stylish individuals around the legendary Stockmann building in Helsinki city center. The content successfully embraced TikTok's authenticity, engaged users, and distinguished itself from competitors with a bold and confident approach, all while remaining true to the elegance and professionalism synonymous with the Stockmann brand.