CHEERS TO THE SUMMER

Tutti Frutti, the delightful candy bags from Finland's beloved confectionery company, Fazer, introduced two new delicious candy editions to add a touch of sweetness to everyone's upcoming summer. The objective was to promote the candy bags with a youthful attitude and an outgoing ambiance across TV and social media platforms.

CANDy for every moment

Consequently, the campaign was built around the summery song "Ote lipsuu" by the Finnish punk rock band Teini-Pää, complemented by an authentic visual world inspired by the aesthetics of summer memories. In the campaign videos, we showcase the latest candy bags alongside classic editions, capturing various summery occasions through a blend of nostalgic footage from Super 8 to digital pocket cameras. The content spans from authentic TikTok POV clips to more tactical promotions, all intertwined by a lively atmosphere and dynamic editing that caters to the young target audience, while also inspiring and romanticizing the Finnish summer.