WKLY 2.0 – WEEKLY FITS

Role: Creative Direction

Company: SAMY Nordics

Client: SOK

Year: 2025

BACKGROUND

In 2024, Prisma launched its new urban clothing line, WKLY. After a massive success, WKLY. is now continuing its rollout with a second launch campaign, this time with a stronger focus on influencer marketing.

Prisma's goal remains to strengthen its appeal as a shopping destination for clothing - with a credible and confident attitude. However, taking greater consumer diversity into account was essential.

APPROACH

WKLY.'s new influencer campaign showcases authentic everyday style with real outfits for each day of the week.

Influencers created weekly looks from the new WKLY. collection, filmed themselves in those outfits, and synchronized the footage with our iconic WKLY. song from last year's launch campaign.

The consistent video format highlights personal expression and the style diversity that WKLY.'s clothing offers - celebrating bold, individual looks over generic fashion content. This helps each piece stand out in its own unique way.