wkly.

Role: Creative Direction & Art Direction | Company: Kurio | Client: Prisma | Year: 2024

The hottest fashion launch​

How do you create hype among young hypermarket consumers for Prisma's new urban clothing brand, WKLY.? We launched a social-first 360° campaign that positioned WKLY. as an exclusive streetwear brand – something never before seen in Finland.

urban style that speaks to the audience

Inspired by underground fashion edits on social media, we infused the campaign with dynamic camera movements, film camera effects, and brutalist cityscapes. With its modern and youthful aesthetics, the campaign spanned TV, social media, influencer collaborations, in-store displays, and Prisma locations nationwide.

To amplify the brand’s cultural impact, we created a custom trendy pop song exclusively for WKLY. The result? Immediate success– garments sold out, store managers raved about the buzz, and the public showed genuine interest in our song.